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When a negative production externality is present in a market:
Accountable
Being responsible and answerable for actions or decisions, typically within a specific sphere of influence or responsibility.
Social Technographic Category
A classification of Internet users based on their online behaviors and how they engage with social technologies, such as content creation or networking.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, often used in marketing and product development.
Social Media Tactics
Strategies and approaches used on social media platforms to achieve specific marketing, branding, or communication goals.
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