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Economists assume maximizing efficiency over other goals:
Multinational Chain
A company that owns and operates facilities in multiple countries across the globe.
Brick And Mortar
Brick and Mortar refers to businesses that have physical premises for customers to visit as opposed to operating solely online.
Market Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.
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