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In the short run, a firm should shut down if:
Emotional Memories
Memories strongly associated with emotional experiences, which are often more vivid and easily recalled than memories lacking emotional content.
Priming
is a psychological phenomenon where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
Explicit Memory
Explicit memory involves conscious recollection of previous experiences or information, such as facts and events.
Semantic Memories
A form of enduring memory that deals with the ability to remember words, ideas, or digits, crucial for language comprehension and application.
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