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If the marginal cost of hiring another worker to produce sandwiches is $4 per sandwich, and sandwiches sell for $5 each, then:
Brick and Mortar
Physical stores or establishments that are physically present in a building or location, as opposed to online or virtual.
Online Sales
The act of selling goods or services over the Internet.
Product Variety
The range of different items or models that a company offers to meet diverse customer needs and preferences.
Omni-Channel Retail
A multi-channel approach to sales that aims to provide the customer with a seamless shopping experience, whether they are shopping online, by phone, or in a physical store.
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