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When the Parties to a Transaction Have Access to Different

question 99

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When the parties to a transaction have access to different information:


Definitions:

Need-Satisfaction Presentations

Sales presentations focused on addressing and fulfilling the specific needs or desires of the potential customer.

Missionary Salespeople

Sales representatives who promote their company's products indirectly, often by educating potential buyers about the benefits.

Sales Engineers

Professionals who combine technical knowledge with sales skills to provide advice and support on a range of products.

Selling Process

A series of steps taken by a salesperson to identify prospective buyers, communicate benefits, and facilitate a purchasing decision to close a sale.

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