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Throughout the chapter, the authors are relying on what they call ______.
Alternative Use
The value or potential benefit that is foregone as a result of using an asset or resource in a particular way instead of another possible way.
Sunk Costs
are past expenses that have already been incurred and cannot be recovered or changed, and thus should not affect future business decisions.
Avoidable Costs
Expenses that can be eliminated if a particular decision is made, not incurred in the absence of the decision.
Fixed Costs
Fixed costs are those expenses that do not change in total despite changes in the volume of goods or services produced or sold.
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