If a Decision Maker Chooses an Option That Leaves Him

question 26

Multiple Choice

If a decision maker chooses an option that leaves him or her worse off than choosing another available option,he or she is:

• A)using bounded rationality.
• B)basing the decision on risk aversion.
• C)making an irrational decision.
• D)making a rational decision.

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Definitions:

Opponent Process Theory

A psychological and neurobiological theory that explains how the contrast of colors is achieved in the brain and how emotions are regulated.

Additive Colour Mixing

A method of creating color by mixing a number of different light colors, with shades from red, green, and blue being typical primary colors used in this process.

Perceptual Set

A mental predisposition to perceive one thing and not another, influenced by expectations, emotions, and culture.

Sensory Input

The information received by the sensory organs and transmitted to the brain.