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Sonik, a Wireless Phone Company, Tested the Effect of a Price

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Sonik, a wireless phone company, tested the effect of a price reduction for text messaging. It lowered prices from $0.08 to $0.04 per message and found that the number of messages sent tripled. This means:


Definitions:

Planum Temporale

A brain structure involved in processing language and located within the temporal lobe, often larger in the hemisphere that is dominant for language.

Heschl's Gyrus

A region of the brain located in the auditory cortex, involved in the processing of sound and auditory information.

A1 Auditory Area

The primary auditory cortex responsible for processing basic auditory information, located in the temporal lobe.

Chomsky's Theory

A linguistic theory proposed by Noam Chomsky suggesting that the ability to acquire language is innate, governed by the presence of a hypothetical "universal grammar" in the human mind.

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