Use the Following to Answer Questions

question 58

Multiple Choice

Use the following to answer questions :
Figure: Cold Drinks Sold and Temperature
-(Figure: Cold Drinks Sold and Temperature) Look at the figure Cold Drinks Sold and Temperature. If we move from point C to point E in the figure, the outside temperature has ______ degrees and the number of cold drinks sold has ______.

• A)decreased by 30; decreased by 30
• B)increased by 20; increased by 20
• C)increased by 30; increased by 30
• D)increased by 40; increased by 40

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Definitions:

Buying Process

The series of steps a consumer goes through when deciding to purchase a product or service, from problem recognition to post-purchase behavior.

Buying Situations

Various contexts or scenarios in which consumers find themselves that influence their purchasing decisions.

Straight Rebuy

A routine purchasing decision where a buyer reorders a product or service without modifications or consideration of alternatives.

Modified Rebuy

A buying situation in which an organization makes an alteration to an existing purchase decision.