Use the Following to Answer Questions

question 35

Multiple Choice

Use the following to answer questions :
Figure: Hot Drinks Sold and Temperature
-(Figure: Hot Drinks Sold and Temperature) Look at the figure Hot Drinks Sold and Temperature. If we move from point L to point M in the figure, the outside temperature has ______ degrees and the number of hot drinks sold has ______.

• A)decreased by 30; increased by 30
• B)increased by 20; decreased by 20
• C)increased by 30; decreased by 30
• D)increased by 40; decreased by 40

Understand the concept of value co-creation in marketing.

Analyze the impact of the marketing orientation on business strategies.

Understand the characteristics and focus of different marketing eras including production-oriented, sales-oriented, market-oriented, and value-based marketing.

Recognize the importance and methods of customer relationship management (CRM) in building customer loyalty.

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Definitions:

Performance Goals

Targets set by an individual or an organization that aim to achieve specific outcomes or accomplishments within a given timeframe.

Perceived Inequity

The feeling or perception that one's inputs and outputs in a relationship or situation are not equal to those of others.

Change Outcomes

The results or effects that occur as a consequence of implementing change within an organization.

Better Outcomes

refers to improved results or benefits achieved through particular actions or decisions.