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In the short run, a monopolistically competitive firm produces at the optimal level of output and is earning positive economic profits. In the long run, the _____ of firms shifts the firm's demand and marginal revenue curves _____ the firm's level of output and _____ the price it can charge until price equals average total cost.
Industry Environmental Factors
External influences that affect an industry’s performance, competitiveness, and opportunities, including economic, technological, legal, and sociocultural factors.
Resource Suppliers
Entities or individuals that provide the necessary inputs, such as raw materials or services, for other businesses to operate.
Market Rivals
Companies or entities within the same industry or market that compete against one another for customers, sales, and market share.
New Technologies
Recent advancements or innovations in technology that can potentially alter how businesses operate or how consumers interact with products.
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