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Use the following to answer questions:
Figure: Payoff Matrix for Gehrig and Gabriel
-(Figure: Payoff Matrix for Gehrig and Gabriel) The figure Payoff Matrix for Gehrig and Gabriel describes two people who sell handmade Davy Crockett figurines in San Antonio. Both Gehrig and Gabriel have two strategies available to them: to produce 5,000 figurines each month or to produce 7,000 figurines each month. The combined profits of the two are maximized if Gehrig produces _____ figurines and Gabriel produces _____ figurines.
Consumer Purchases
Transactions where individuals or households buy goods and services for personal use.
Personal Influence
indicates the effect an individual's characteristics, behaviors, or opinions have on others' attitudes or actions.
Word-of-Mouth
A form of marketing where information about products or services is transmitted from one person to another through verbal or written recommendations.
Countervailing Duties
Tariffs levied on imported goods to offset subsidies made to producers of these goods in their home countries.
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