Use the following to answer questions: 
-(Table: Prices and Demand) The New Orleans Saints have a monopoly on Saints logo hats. The marginal cost of producing a hat is $18. If the Saints increase the number of hats they sell from four to five, the price effect is a(n) _____ in total revenue of _____.
Definitions:
Risk Preferences
Denote an individual's or entity's tolerance for risk, influencing decision-making in uncertain situations.
Expected Value
The calculated average of all possible outcomes of a random variable, weighted by their probabilities.
Risk Premium
The extra return above the risk-free rate demanded by investors for holding a risky asset.
Fire Insurance
A type of property insurance that covers damage and losses caused by fire, providing financial compensation to the insured.
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