Use the Following to Answer Questions

question 298

Multiple Choice

Use the following to answer questions:
Figure: Indifference Curve Map I
-(Figure: Indifference Curve Map I) Look at the figure Indifference Curve Map I. It shows that:

• A) at point A utility is higher than it is at point B.
• B) utility is diminishing on I₁, constant on I₂, and increasing on I₃.
• C) utility is higher at point D than at point A.
• D) the marginal utility of e-books is positive, while the marginal utility of cell phone apps is negative.

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Definitions:

Lifestyle Segmentation

The practice of dividing the market based on consumers' lifestyles, including their attitudes, values, and activities.

Geodemographic Segmentation

A method of market segmentation that combines demographics with geographic location to identify market segments with similar characteristics and behaviors.

Psychographic Segmentation

A marketing strategy that divides a market based on consumer personality traits, lifestyles, interests, attitudes, and values.

Geographic Segmentation

The division of a market into different geographical units such as countries, states, regions, cities, or neighborhoods, to tailor marketing efforts to local preferences and conditions.