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Assume that diminishing marginal utility applies to both textbooks and concert tickets and that Sun is spending all of his income. If Sun purchases a combination of textbooks and concert tickets such that MUTextbooks / PTextbooks= 100 and MUTickets / PTickets = 80, to maximize utility, Sun should buy _____ textbooks and _____ tickets.
Kelman's Sequence
A theory of social influence which outlines three processes through which attitudes can change: compliance, identification, and internalization.
Compliance
The tendency to agree to do things requested by others, often to fit in with societal expectations or demands.
Internalization
The process by which individuals accept and assimilate the norms, values, or beliefs of a group into their own belief system.
Engaged Followership Model
A conceptual framework that highlights the active, participatory role of followers in the leader-follower dynamic, focusing on their engagement and contribution.
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