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Scenario: Music Downloads and Streamed Movies
Phillip has an income of $300 per month, which he uses to purchase music downloads (MD) and streamed movies (SM) . Each music download costs $1 and each streamed movie costs $5.
-(Scenario: Music Downloads and Streamed Movies) Read the scenario Music Downloads and Streamed Movies. Phillip's optimal consumption bundle will be one whose:
Upselling
A sales technique where a seller invites the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale.
Analytical CRM
A type of Customer Relationship Management (CRM) focused on capturing, interpreting, and analyzing customer data to improve decision-making and customer relationships.
Customer Behavior
The study of how individual customers, groups or organizations select, buy, use, and dispose of goods, services, ideas, or experiences.
BI
Business Intelligence, the strategies and technologies used by enterprises for data analysis of business information.
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