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Long Tail
A business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
Feature Creep
The tendency for products to become overly complex due to the continuous adding of features, often compromising usability and functionality.
Inert Set
A group of brands that a consumer is aware of but is indifferent towards when making a purchase decision.
Brand Choices
The decision process and factors influencing why consumers prefer one brand over others within a product category.
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