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Describe the various sexualized techniques mainstream advertisers use to sell products that aren't specifically related to sexual activities.Provide examples of these techniques from ads you are personally familiar with, and discuss how effective the "sex sells" marketing strategy is in the contemporary United States.
Behavioral Economics
A field of economics that studies how psychological, cognitive, emotional, cultural, and social factors affect economic decisions of individuals and institutions.
Limited Knowledge
The state of having restricted information or understanding about a subject or situation, emphasizing incomplete or finite expertise.
Behavioral Economists
Behavioral economists study the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions and how those decisions vary from those implied by classical economics.
Endowment Effect
The phenomenon where people ascribe more value to things merely because they own them, often leading to a discrepancy between buying and selling prices.
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