Alana Pierce Is the Director of Membership Programs for the Tammerline

question 18

Multiple Choice

Alana Pierce is the director of Membership Programs for the Tammerline Zoo. She develops the programs and sells them to zoo visitors. The programs are tiered and include discounts and special perks for members.
-In addition to free events for members only,Alana works with the zookeepers to create paid members-only events,such as marine mammal feeding sessions. This most likely creates which of the following?

• A)greater loyalty of members to the zookeepers
• B)a revenue stream for the zookeepers
• C)a way to make members feel that they are doing something dangerous
• D)bad feelings in members who have already paid the membership fee
• E)increased member prestige plus the chance to upsell to members

Explain the commerce element of the 7Cs of online marketing framework.

Understand the importance of engaging customers in the context of the 4E framework of social media marketing.

Identify and evaluate forms of social media for exciting customers.

Master the 4E framework for social media and the most effective social and mobile media tools for each element.

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Definitions:

Transformational Leader

A type of leadership style where the leader works with teams to identify needed change, creating a vision to guide the change through inspiration and executing the change in tandem with committed members of the group.

Sales Team

A group within a company that is primarily focused on selling the organization's products or services to customers.

Bonus

An additional compensation or reward given to employees over their regular pay, often tied to performance or achievement.

Leadership

The act of guiding or directing a group towards achieving a common goal through influence and inspiration.