A Company Has Developed a Calendar/messaging/paperwork Center That Helps Working

question 51

Multiple Choice

A company has developed a calendar/messaging/paperwork center that helps working mothers organize their families' schedules and paperwork. All the mothers who have tried it have loved it, and it is priced comparably to normal planners, although it offers much more.
-Because this product looks similar to other products and only differentiates itself when a customer uses it,customers might be more influenced to buy it because of:

• A)advertising on websites geared to women
• B)marketing campaigns in non-traditional outlets
• C)word of mouth endorsements from other mothers
• D)teacher recommendations
• E)telephone marketing campaigns

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Definitions:

Mental Processes

refer to internal, subjective experiences we infer from behavior, including thoughts, beliefs, and feelings.

Observable Human Activity

Actions or behaviors that can be seen and measured directly by others.

Contemporary Psychology

The scientific study of behavior and mental processes, focusing on current theories, practices, and research.

Mental Processes

Internal, cognitive actions or operations that enable humans to acquire knowledge and to think about their environment.