The Positioning Process

question 27

Multiple Choice

The positioning process:

• A)must be continually modified to match customer wants and needs
• B)is a fixed value-added process conducted by the salesperson
• C)involves isolation from the competition
• D)is performed by the customer in the buying cycle
• E)should be performed every five years

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Definitions:

Three-way Linking

A link-building strategy involving three domains where one links to the second, the second to the third, and the third links back to the first, aiming to boost search engine rankings.

Keyword Stuffing

A black-hat SEO practice involving overloading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results.

Black Hat

In digital terms, unethical or deceptive practices that violate internet regulations or guidelines, often seen in SEO tactics.

Web Crawler

A bot designed to systematically browse the internet for the purpose of indexing web pages and collecting data.