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Terrance Simpson is a sales representative for Swim-Tex, a swimming pool service and supply company. Swim-Tex sells the chemicals needed for pool maintenance as well as pool accessories like slides, ladders, and diving boards. Swim-Tex sells to both consumers and businesses.
-Terrance has noticed that many of his customers become very frustrated with him when he attempts to use needs assessment,problem solving,or relationship building techniques. These customers typically know what product will meet their needs. What should Terrance most likely do when faced with this type of customer?
A)Highlight product benefits more than product features.
B)Ask the customer questions to identify unspoken wants.
C)Focus on the purchase stage of the buying process.
D)Spend more time building rapport with the customer.
E)Rework the presentation script to focus more on emotion.
Control Chart
A tool used in process control to monitor, control, and identify the stability of a process over time.
Process
A series of actions or steps taken in order to achieve a particular end.
Statistical Process Control
A method used to monitor, control, and ensure the quality of processes by using statistical methods.
Type II Error
A statistical error that occurs when a hypothesis test fails to reject a false null hypothesis, also known as a "false negative."
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