Which Is Most Likely True Regarding the Differences Between Consumer

question 28

Multiple Choice

Which is most likely true regarding the differences between consumer and organizational buyers?

• A)Consumer buyers focus on complex,technical specifications,while organizational buyers focus on brand reputation.
• B)Consumers purchase for household consumption,while organizational buyers purchase for personal consumption.
• C)Consumer decisions are usually made by individuals,while organizational decisions are frequently made by several people.
• D)Consumer purchases are based primarily on rational criteria,while organizational purchases are based primarily on emotional responses to products or promotions.
• E)Consumers mostly engage in a lengthy decision process,while organizational buyers make quick decisions.

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Definitions:

Dependent

A person who relies on another, especially a family member, for financial support.

Independent

Independent describes someone or something not influenced or controlled by others in matters of opinion, conduct, or other actions.

Convenience Sample

A non-random selection of participants from a population based on ease of access and availability, often used in exploratory research where representativeness is not a primary concern.

Probability Sample

A sampling method in which each member of the population has a known, non-zero chance of being selected, allowing for statistical inference to the larger population.