Descriptive Analytics

question 13

Multiple Choice

Descriptive analytics:

• A) can predict risk and find relationships in data not readily apparent with traditional analyses.
• B) helps companies classify their customers into segments to develop specific marketing campaigns.
• C) helps detect hidden patterns in large quantities of data to group data into sets to predict behavior.
• D) can use mathematical techniques with optimization to make decisions that take into account the uncertainty in the data.

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Definitions:

Expectancy Theory

Is a fairly complex process theory of motivation that casts the employee in the role of decision maker. Basically, an employee decides whether or not to exert effort, depending on the outcomes he or she anticipates receiving for those efforts as based on calculations concerning expectancies, instrumentalities, valences, and the links among these three components.

ProMES

A performance management system that aims to improve organizational effectiveness by clarifying expectations and objectives.

Goal Theory

First proposed by Ed Locke, goal theory is a fairly simple model of motivation based on the premise that people with goals work harder than people without goals. Beyond that, the theory suggests that not all goals are created equal, and that goals that are difficult and yet specific and concrete will motivate employees best.

Specific

Clearly defined or identified; precise or exact.