Use the Data Given Below to Answer the Following Question(s)

question 12

Multiple Choice

Use the data given below to answer the following question(s) .
The table below provides the sales data for JD Inc.for the year 1998.Given: α = 0.2, β = 0.15, and γ = 0.05 (Hint: Classify the data into quarters for the following question(s) .)
$\begin{array}{l}\text { Umbrella Sales of JD Inc. }\\\begin{array}{|c|c|c|}\hline \text { Year } & \text { Month } & \text { Units } \\\hline 1 & \text { Jan } & 3980 \\\hline 1 & \text { Feb } & 4000 \\\hline 1 & \text { Mar } & 4740 \\\hline 1 & \text { April } & 4720 \\\hline 1 & \text { May } & 4920 \\\hline 1 & \text { Jun } & 5140 \\\hline 1 & \text { July } & 4640 \\\hline 1 & \text { Aug } & 4520 \\\hline 1 & \text { Sep } & 4480 \\\hline 1 & \text { Oct } & 4690 \\\hline 1 & \text { Nov } & 4210 \\\hline 1 & \text { Dec } & 4418 \\\hline\end{array}\end{array}$
-Calculate the value of the mean square error using an appropriate Holt-Winters trend model for the given data.

• A)8.10
• B)346.26
• C)148092.89
• D)7.62

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Definitions:

Segment Customers

The practice of dividing a business's total customer base into smaller groups based on particular criteria such as needs, characteristics, or behaviors to tailor marketing and service approaches.

Developing Markets

Those markets in countries that are in the process of rapid industrialization, offering growth opportunities but also posing risks due to their emerging nature.

Omni-Channel

A multi-channel approach to sales that seeks to provide customers with a seamless shopping experience whether they are shopping online from a mobile device, a laptop, or in a brick-and-mortar store.