Examlex
The functional unit of genetic information is the
End-use Segmentation
A marketing strategy that categorizes consumers based on how they intend to use the product.
Market Segmentation
The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and needs.
Demographic Segmentation
The process of dividing a market into segments based on variables such as age, gender, income, education, or ethnicity.
Personal Factors
Individual characteristics such as age, income, education, and personal values that influence a person's behavior and decisions.
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