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Sales Presentation Purposes
The objectives behind delivering a sales presentation, which include informing, persuading, and motivating prospective buyers towards making a purchase decision.
Attention
The first step in the prospect’s mental steps. From the moment a salesperson begins to talk, he or she should try to quickly capture and maintain the prospect’s attention.
Conviction
A strong belief or opinion that is held with confidence and determination.
Desire
The third step in the prospect’s mental buying process. It is created when prospects express a wish or wanting for a product.
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