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Myc factors are
Multichannel Marketing
The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online. Sometimes called omnichannel marketing.
Choiceboards
Interactive, online systems that allow individual customers to design their own products by choosing from a variety of features, components, and services.
Individuality
The quality or character that distinguishes one person or thing from others; uniqueness or distinctiveness.
Interactivity
The feature of a system that allows for two-way communication or interaction, often used in digital contexts.
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