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Mere Exposure Effect
The phenomenon by which people tend to develop a preference for things merely because they are familiar with them.
Dissonance Theory
A psychological theory suggesting that inconsistency between a person's beliefs and behaviors causes discomfort, leading to efforts to reduce the inconsistency.
Unpleasant State
A condition or situation that causes discomfort or dissatisfaction.
Observational Learning
The process of learning behaviors by observing and imitating others, also known as modeling, without needing direct instruction or reinforcement.
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