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To reduce confusion and perceived helplessness following crisis situations, __________ involves the use of brochures, media portrayals, and public seminars before and after traumatic events.
Technology-enabled Products
Goods or services enhanced with technological features or capabilities, offering additional value or functionality.
Consumer Demand
The desire for particular goods or services that consumers are willing and able to purchase at a given price.
Skimming
A pricing strategy in which a high price is set for a new product to “skim” off customers willing to pay a premium before lowering the price to attract a broader market.
Demand-oriented
An approach to pricing, production, and marketing that focuses on the demand levels and preferences of consumers.
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