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A stop codon
External Locus of Control
A psychological concept describing individuals who believe that their successes or failures result from external factors and forces beyond their personal control.
Perceived Benefits Analysis
The evaluation of the advantages or improvements that individuals or organizations anticipate or experience from a product, service, or action.
Social Risk
The fears that consumers suffer when they worry others might not regard their purchases positively.
Performance Risk
Involves the perceived danger inherent in a poorly performing product or service.
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