Examlex
Which of the following pays a higher return?
Below-market Pricing
A strategy where goods or services are offered at prices lower than the prevailing market rate to attract customers.
Above-market
Refers to prices or wages that exceed the average or standard in the relevant market.
Prestige Pricing
A pricing strategy where items are priced higher than normal to convey quality, exclusivity, or luxury to attract status-conscious consumers.
Below-market Pricing
The strategy of setting prices lower than the prevailing market rate to attract customers or gain market share.
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