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Treponema and Borrelia
Role
The function or part played by a person or thing in a particular situation or context.
Peripheral Route Persuasion
A method of persuasion that relies on superficial cues or factors, such as attractiveness or celebrity endorsement, rather than logical argumentation.
Cognitive Dissonance
A psychological phenomenon occurring when an individual experiences discomfort from holding two or more conflicting beliefs, ideas, or values.
Central Route Persuasion
A method of persuasion that involves deeply processing the content of a message, considering the arguments and evidence in detail.
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