A Sample Is Chosen for a Study on Average Heights

question 6

Multiple Choice

A sample is chosen for a study on average heights and weights of adult males in a major city. The researcher uses a convenience sampling method, enacting this by going door-to-door in a neighborhood in St. Paul, Minnesota. Unbeknownst to the researcher, this neighborhood is very rich in persons of Norwegian descent, who coincidentally are the tallest Caucasians on the planet. What type of sampling error is most likely to occur due to this sampling method?

• A)Random variance
• B)Refusal rate
• C)Systematic bias
• D)Type II error

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Definitions:

Demographic Factors

Attributes of a population such as age, race, gender, income, and education that influence consumer behavior and business strategies.

Internal Data

Information generated from within the organization, used for decision-making, analysis, and strategic planning.

Specific Hours

Defined periods of time during which certain activities or operations are conducted.

Internal Data

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