While Ethical and Legal Issues Are Associated with All Aspects

question 126

Multiple Choice

While ethical and legal issues are associated with all aspects of marketing, personal selling presents unique issues because

• A)salespeople tend to be unethical.
• B)sales managers are the only people in most sales organizations who worry about ethics.
• C)salespeople interact directly with customers and are, therefore, more visible.
• D)laws regulating personal selling are detailed, complex, and often mistakenly ignored.
• E)customers tend to expect unethical behavior from salespeople.

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Definitions:

Direct Materials Price Variance

The difference between the actual cost and standard cost of materials used in production, highlighting efficiency in procurement.

Expected Total Sales

The forecasted amount of sales a business anticipates to achieve in a specific period, calculated based on market research and historical sales data.

Average Price

The mean cost of goods or services calculated over a specific period or set of units, used to determine general price levels.

Standard Cost System

A cost accounting system that uses predetermined costs for materials, labor, and overhead charges to control actual costs and measure variances.