Imagine That You Are a Sales Manager at IBM

question 54

Essay

Imagine that you are a sales manager at IBM. What sales training techniques will you use to train your sales force? Explain the benefits of each of the options presented in the text.

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Definitions:

Theoretical Perspectives

Fundamental assumptions or models that guide thinking, research, and understanding in a scientific or academic field.

Unconscious

The part of the mind that contains thoughts, memories, and desires not within the realm of conscious awareness, influencing behavior and perceptions.

Phobia

An intense, irrational fear of specific objects, situations, or activities.

Cultural Heritage

The legacy of physical artifacts and intangible attributes of a group or society inherited from past generations, valued for its cultural, emotional, or historical importance.