The Target Audience for Advertisers Is Not Always the Same

question 7

True/False

The target audience for advertisers is not always the same as current users of the product.

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Definitions:

Social Loafing

The situation where persons demonstrate lower effort levels in pursuit of a goal as part of a group than they do when working individually.

Risky-Shift Effect

A phenomenon where a group collectively decides on a course of action that is riskier than the decisions that individual group members would make on their own.

Informational Influence

Informational Influence occurs when individuals conform to the behaviors or attitudes of a group to obtain and accept accurate information or because they believe the group is competent.

Groupthink

A phenomenon that occurs within a group of people, where the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.