Estella Is Trying to Create an Advertising Message That Communicates

question 83

Multiple Choice

Estella is trying to create an advertising message that communicates the tangible features of her company's laptop computers,telling consumers about the relative advantages of her products as compared to other offerings in the market.Estella is trying to create a(n) __________ appeal.

• A) emotional
• B) niche marketing
• C) informational
• D) institutional
• E) reminder

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Definitions:

Crowded

A situation where a location or market is overly saturated with participants, leading to increased competition or decreased comfort.

Behavioral Economics

A field of economic research that examines how psychological, cognitive, emotional, cultural, and social factors affect economic decisions of individuals and institutions.

Marginal Benefit

The incremental benefit or enjoyment a consumer receives by using one more unit of a good or service.

Economic Payoff

The financial return or reward received from an investment or decision, measured in terms of profit or loss.