Brad Is Working on the Creative Design for His Company's

question 93

Multiple Choice

Brad is working on the creative design for his company's new ad campaign.This is his first major assignment.His boss reminds him that when writing a headline,it should

• A) represent the main text of the ad.
• B) identify the sponsor of the ad.
• C) use jargon and complex terminology.
• D) overshadow the visual message.
• E) be short and use simple words.

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Definitions:

Term Structure

The relationship between interest rates or bond yields and different terms (or maturities) on the debt.

Bank Loans

Financial borrowing provided by a bank to individuals or businesses, usually requiring repayment with interest.

On Demand

A term indicating that a payment or service is due immediately or whenever requested.

Revolving Credit Agreement

A type of credit that does not have a fixed number of payments, in contrast to installment credit. Credit cards are a common form of revolving credit.