The Major Text Portion of a Print Advertisement That Should

question 98

Multiple Choice

The major text portion of a print advertisement that should arouse a desire for the product and move the consumer to action is contained in the

• A)headline.
• B)body copy.
• C)brand elements.
• D)photo credits.
• E)subheads.

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Definitions:

Personality

The combination of characteristics or qualities that form an individual's distinctive character.

Enduring

Enduring refers to lasting over a long period of time, demonstrating persistence or resilience in the face of challenges.

Distinctive Thoughts

Unique or specific mental processes or ideas that set an individual or concept apart from others.

Demands of Reality

Refers to the pressures and requirements placed on individuals by the factual conditions or situations of life.