Jami Is Managing an Extended Advertising Campaign for a Local

question 102

Multiple Choice

Jami is managing an extended advertising campaign for a local convenience store chain.The campaign includes a series of television,radio,and print messages.As part of monitoring the campaign,which of the following offers a good indicator of advertising effectiveness?

• A) the cost of the media buy
• B) past economic conditions
• C) planned store expansions in similar markets
• D) new advertising concepts
• E) the daily and weekly sales volume

Understand the principles behind effective writing for social media and common practices.

Acknowledge the basics of creating a social media style guide and content policies.

Analyze the impact of writing styles on a brand’s social media identity and audience engagement.

Examine the risks and considerations associated with various social media writing styles.

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