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As the Number of Communication Media Has Increased,the Task of Understanding

question 46

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As the number of communication media has increased,the task of understanding how best to reach target customers has become easier.


Definitions:

Action

The process of doing something in order to achieve a specific result or change.

AIDA Model

The AIDA Model is a marketing framework that outlines the sequential steps of consumer engagement: Attention, Interest, Desire, and Action, used to guide advertising and sales strategies.

Interest

Relates to a feeling of curiosity or concern about something, often leading to engagement or investment.

Persuasive Messages

Persuasive messages are communications designed to influence the attitudes, beliefs, or behaviors of the audience.

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