In the IMC Communication Process,the __________ Encodes the Marketing Communication

question 78

Multiple Choice

In the IMC communication process,the __________ encodes the marketing communication message.

• A) instructor
• B) sender
• C) transmitter
• D) communication channel
• E) receiver

---

Definitions:

Voucher System

An accounting system that involves a written authorization or record for any transaction that will result in a cash payment.

Cash Payments

Transactions that involve the immediate transfer of cash to settle a debt or purchase goods or services.

Acceptance

Acceptance in business refers to the agreement to the terms of a contract or an acknowledgment that a product or service meets the required standards.

Cash Receipts

Money received by a business during a given period, accounting for its cash inflow.