Once the Marketing Communication Has Captured the Interest of Its

question 106

Multiple Choice

Once the marketing communication has captured the interest of its target market, the goal of subsequent IMC messages should be to move the consumer from

• A)"I want it" to "I like it."
• B)action to desire.
• C)"I like it" to "I want it."
• D)interest to awareness.
• E)feeling to thinking.

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Definitions:

Written Form

Communication or information that is recorded on paper or in digital format, rather than spoken.

Subject Line

A brief heading at the top of an email or document, designed to summarize its content or purpose.

Subject Lines

The heading or title at the top of an email or a document that summarizes the content or purpose of the message or paper.

Memo Announcing Decision

A written notice distributed to employees to inform them of a new or changed decision within an organization.