Reaching the Right Audience with Marketing Communications Is Becoming More

question 55

Multiple Choice

Reaching the right audience with marketing communications is becoming more difficult because

• A) consumers are bored.
• B) government regulations are constraining free speech.
• C) personal selling is becoming less expensive, making it more competitive with advertising.
• D) the media environment has become more complicated.
• E) the AIDA model no longer represents how marketing communication works.

---

Definitions:

Injection Site

The specific area of the body where a needle is inserted to deliver medication or vaccines.

Decline Stage

Becoming less intense, subsiding; a period of time when the symptoms of disease start to disappear.

Whooping Cough

A highly contagious respiratory disease caused by the bacterium Bordetella pertussis, characterized by severe coughing spells followed by a whooping sound.

Pertussis

A highly contagious bacterial disease also known as whooping cough, characterized by severe coughing spells.