Public Relations Is the Component of IMC That

question 45

Multiple Choice

Public relations is the component of IMC that

• A)supports other promotional efforts by generating free media attention.
• B)has received the greatest increase in spending.
• C)converts mass media advertising into direct marketing.
• D)most effectively uses IMC encoding.
• E)generates the most gross rating points.

---

Definitions:

Statute of Frauds

A legal concept that requires certain contracts to be in writing and signed by all parties involved to be enforceable.

Oral Contract

An agreement between parties that is not written but is fully valid and enforceable if it meets certain legal criteria.

Interest in Land

Interest in land refers to legal rights over property, including ownership, use, or other financial benefits associated with real estate.

Statute of Frauds

A legal concept requiring certain types of contracts to be executed in writing and signed by all parties involved, in order to be enforceable.