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Customers Interacting with Omnichannel Retailers Most Desire A(n)________ Experience

question 33

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Customers interacting with omnichannel retailers most desire a(n) ________ experience.


Definitions:

Sensory Interaction

The principle that one sense may influence another, as when the smell of food influences its taste.

Vestibular Sense

Our sense of balance— our sense of body movement and position that enables our sense of balance.

Kinesthesia

The sense that detects body position, weight, or movement of the muscles, tendons, and joints.

Embodied Cognition

The influence of bodily sensations, gestures, and other states on cognitive preferences and judgments.

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