All of the Following Are Included in the Five Cs

question 27

Multiple Choice

All of the following are included in the five Cs of pricing except

• A) customers.
• B) channel members.
• C) cost.
• D) collaboration.
• E) company objectives.

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Definitions:

Social Cost

The total cost to society as a whole, including both the private costs borne by individuals and the external costs to others not involved in the transaction.

Private Costs

The costs that are incurred by an individual or a company when producing goods or services.

Bystanders

Individuals who are present at an event or incident but do not take part in it, often discussed in the context of emergency situations or accidents.

Congestion Toll

A fee charged to drivers who use certain roads during peak periods, intended to reduce traffic congestion by discouraging the use of those routes.