A Strategy of Setting Prices Based on How Customers Develop

question 73

Multiple Choice

A strategy of setting prices based on how customers develop their perceptions of value can often be the most effective pricing strategy,especially if the strategy

• A) leads the marketer to being the low-cost seller.
• B) is supported by consistent advertising and distribution strategies.
• C) challenges consumers to discard their perceptions of value.
• D) is consistent with a competitive target return strategy.
• E) is measured against the competition.

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