To Meet or Exceed Customers' Expectations, Marketers Must

question 87

Multiple Choice

To meet or exceed customers' expectations, marketers must

• A)know where customers live.
• B)know how often consumers buy their products.
• C)determine what those expectations are.
• D)recognize that expectations are tangible.
• E)empower customers to meet their own expectations.

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Definitions:

Utilities Expense

Costs incurred for essential services such as electricity, water, and gas used by a business during an accounting period.

Prepaid Insurance

Payments made in advance for insurance coverage, which is then expensed over the period the coverage is applicable.

Post-Closing Trial Balance

A list of all real accounts that remain after closing entries are made and have balances, used to verify the equality of debits and credits.

Accounts

Records of financial transactions, showing amounts owed or transactions entered into by a business.